Basic Treasure® is MSCO’s tested and proven core line of underwear and hosiery – created for retail chains, online platforms, and discount formats.
The collection is designed for high volume, low complexity, and documented sales performance – delivered either as a plug-and-play solution or integrated into your own white label assortment.
Basic Treasure® is your shortcut to a stable, sales-ready core assortment – ready for the shelf.
Fast to market – shelf-ready
A fully developed underwear & hosiery line, ready for integration without costly development.
Proven bestseller
Performs consistently in discount, grocery, and e-commerce – tested and market-adapted.
High customer satisfaction
Basic Treasure® holds a 4.5-star Trustpilot rating – a clear sign of quality, comfort, and repeat sales.
Value for money
Optimized price/quality ratio designed for retail needs and margin structures.
Flexible use
Adopt the collection as it is – or adapt parts of it into your own white label range.
Certified & responsible production
Produced with OEKO-TEX® certified materials and Amfori BSCI-approved partners – a safe choice in ESG-driven markets.
Reliable delivery
MSCO’s logistics setup ensures delivery security, low MOQs, and flexible warehousing solutions.
Low risk – high security
No need for expensive product development. Basic Treasure® is tested and market-ready from day one.
Data-driven sales performance
Built on real sales data, not guesswork. We know what sells – and why.
Scalable solution with flexibility
Whether you need campaign assortments, a permanent line, or an extension of your private label, we adapt packaging, SKU mix, and distribution.
On Amazon, Basic Treasure® has sold over 600,000 units with a return rate of only 7%. In online retail, where 15–20% is the norm, the brand has already proven its potential.
Jonathan Schøtt, Head of Sales
Get in touch for a no-obligation quote on Basic Treasure® – and let us help you bring a bestseller to your shelves.