LOVED® is MSCO’s textile universe for women who want to feel comfortable without compromising on style or identity.
The concept began with underwear, nylon hosiery, and lingerie – and has since grown into a broader collection that also includes socks and sportswear.
Every piece is designed with the same focus: comfort, femininity, and everyday usability.
Design with personality
LOVED® stands out from classic basics with softer silhouettes, colors, and feminine details – without relying on short-lived fashion trends.
Created for modern women
The collection appeals to a wide audience: women who want textiles with comfort and character – for both everyday life and active moments.
Flexible concept for private label
LOVED® can stand alone as a ready-to-sell brand – or be integrated into your private label women’s universe.
Underwear
in soft, comfortable fabrics
Socks
with feminine details and great fit
Lingerie
with elegant finishes and a strong feminine silhouette
Sportswear & seamless styles
focused on comfort and movement
Nylon hosiery
with great fit.
With LOVED®, you get a complete women’s textile concept – designed with comfort, style, and proven consumer appeal – ready to become part of your retail or e-commerce range.
